Advertising was already in the very first documents of a written history. Excavations in the territory of the Mediterranean countries revealed the signboards informing on various events and offers. The Romans painted walls with announcements of gladiator fights, and the Phoenicians painted rocks in every possible way praising their lists the goods to the skies. All these are predecessors of the modern outdoor advertising. Advertisement of walls lists in Pompeii praised politicians and called people to give their voices for them. Other early version of advertising was personified by the city herald. The "Golden Age" of Ancient Greece saw people with heralds who went along the streets of Athens, proclaiming sales of slaves, cattle and other goods.
1. MODERN TYPES OF ADVERTISING 5
1.2. Classification of advertising. 5
1.2. Pros and cons modern types of advertising. internet advertising as the leading means of advertising. 9
1.3. Internet advertising as the leading means of advertising. 13
1. Рефераты http://ruscore.ru/rqref/part16/item21997.html 2. Словарь Иносранных Слов Издательство «Советская энциклопедия», 1964 3. Ассистент словарь Проф http://yas.yuna.ru/ 4. Рекламный словарь http://www.shturmuy.ru/tools/glossary/ 5. Morgan Stanley USA , 1996 6. Statistics on Spending on Advertising http://www1.medialiteracy.com/stats_advertising.jsp 7. Advertising Statistics http://www.allfiredupent.com/statistics.html 8. Media revolution. FMCG companies are the main advertisers in the Russian Internet http://www.mediarevolution.ru/english/245.html